Privacy Policy

Thanks for visiting our Privacy Policy (Policy), we are La Rana Imports LLC (we, our, us and other similar terms). We are committed to providing quality services to you and this Policy outlines our ongoing obligations in respect of how we manage your Personal Information. It applies to our Diveblast Terms of Business and other agreements we may form with you.

When we talk about Personal Information, we mean information or an opinion about an identifiable individual (not a company), whether or not that information or opinion is true or in a material form (Personal Information).

2. Disclaimer

While your privacy is important to us, nothing in this Privacy Policy constitutes a voluntary opt-in to any privacy laws, anywhere in the world, which we are not statutorily bound to comply with.

3. Collection of Personal Information

3.1 How We Collect Personal Information

We collect Personal Information in the ordinary course of our business, which is the provision of baby clothes and shoes, nappy bags, maternity accessories and more to make life easier for all mums. Personal Information is collected when you:

(a) contact or correspond with us via email, telephone or via our website;

(b) subscribe to our newsletters or complete surveys and online forms;

(c) purchase or enquire about our goods;

(d) seek support in relation to our goods; or

(e) make customer service related enquiries.

3.2 What Personal Information Is Collected?

The types of Personal Information we collect include your name, address, telephone number, email, identification card details, IP address, device identification, your social media details and any additional information you provide to us.

Where you contact us on behalf of your employer, the information you provide often contains information about your employment, position and employer's contact details. In those circumstances certain employment information is collected.

4. How We Use Personal Information

4.1 Why We Collect Personal Information

We collect your Personal Information for the primary purpose of providing our goods to you. We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. 

Examples of when we may use your Personal Information include:

(a) Informing you about our goods;

(b) Providing you with the goods you have requested;

(c) Administration needs in relation to providing you with goods, including the administration of your account;

(d) Dealing with requests, enquiries or complaints and other customer care related activities;

(e) Arranging for the delivery of goods you purchase; and

(f) Carrying out any activity in connection with a legal, governmental or regulatory requirement imposed on us or in connection with legal proceedings, crime or fraud prevention, detection or prosecution.

4.2 Direct Marketing

Where you provide us with consent to do so (e.g. if you have subscribed to our email lists or have indicated that you are interested in receiving offers or information from us), we may send you marketing communications by email about products that we feel may be of interest to you. 

You can opt-out of such communications if you would prefer not to receive them in the future by using the “unsubscribe” facility provided in the communication itself.

4.3 SMSBump

By subscribing to SMSBump text notifications, you agree to receive automated marketing text messages from us about our products and services at the phone number you provided when you subscribed, and that the messages may be sent via automatic telephone dialing system or other technology. Message frequency is recurring. Consent is not a condition of purchase. Message and data rates may apply.

Reply STOP, END, CANCEL, UNSUBSCRIBE or QUIT to opt-out and HELP for customer support.

You may receive an additional text message confirming your decision to opt-out. You understand and agree that attempting to opt-out by any means other than texting the opt-out commands above is not a reasonable means of opting out.

5 Cookies and Browser Analytics

5.1 What Are Cookies?

Cookies are small text files that are placed on your computer by the websites you visit. They are processed and stored by your web browser. When you visit a website or engage with a business through social media, certain information is collected by cookies. This is generally anonymous information and it does not reveal your identity. In and of themselves, cookies are harmless and serve crucial functions. They are widely used in order to make websites work more efficiently and improve the user experience, as well as to provide information about the use of a website.  

5.2 Why We Use Cookies?

By storing and using information about your use of our website, including preferences and habits, we are able to make your visit to our website more productive. We use cookies to make the operation of our website more efficient, to analyse how visitors use our website and to personalise content for visitors to our website. We also use third-party cookies, such as those provided via the Google Analytics service, to store and analyse data.

5.3 How Can I Remove Cookies?

Your web browser can choose whether or not to accept cookies. Most web browser software is initially set up to accept them. If you do not want your browser to use cookies, you can manage and control their use through your browser, including removing cookies by deleting them from your "browser history" (cache) when you leave the site. However, if you choose to reject cookies some parts of our website may not work properly.

6 Data Retention and Security

6.1 Security Mechanisms We Employ

We implement a variety of security measures consistent with industry practice to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.

We offer the use of a secure server for product orders. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our payment gateway providers database. After a transaction, information provided about your payment card (credit card number, expiration date, personal code) will not be stored on our servers.

While we use reasonable efforts to safeguard the confidentiality of your information, we cannot guarantee that data will always remain secure due to transmission errors, outside events, third party hacking or other causes. We will comply with all privacy laws and make any legally required disclosures regarding breaches of the security, confidentiality, or integrity of personal data consistent with our ability to determine the scope of a breach and our obligations to law enforcement.

6.2 How Long We Keep Your Personal Information

We retain your Personal Information for as long as is necessary to provide our goods to you, as required for our internal business operations, and to comply with our legal obligations. 

If we hold Personal Information about you, and we do not need that information for any purpose, we will take reasonable steps to destroy or de-identify that information, in accordance with the Australian Privacy Principles (APP) and the European Union General Data Protection Regulation (GDPR), unless we are prevented from doing so by law.

Under Australian law, financial records, such as those relating to financial transactions, must be retained for 7 years after the transactions associated with those records are completed.

If you no longer want us to use your Personal Information, you can request that we erase it and, where you have an account with us, close your account. Where possible we will do so in accordance with the APPs and GDPR. However, where you request the erasure of your Personal Information we will retain information from deleted accounts as necessary for our legitimate business interests, to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations or requests by government, a court of law, or law enforcement authorities, enforce the terms of service and take other actions permitted by law. Any information we retain will be handled in accordance with this privacy policy.

7 Disclosure Of Your Personal Information

7.1 Who We Share Your Personal Information With?

Your Personal Information may be disclosed to:

(a) Our employees, a related company and our professional advisers (lawyers, accountants, financial advisers, etc.);

(b) Regulators and government authorities in connection with our compliance procedures and obligations, including law enforcement agencies to assist in the investigation and prevention of criminal activities;

(c) A third party, in order to enforce or defend our rights, or to address financial or reputational risks;

(d) Third party contractors, suppliers and service providers with whom we have a business association, including:

(i) Delivery and transportation providers;

(ii) Payment gateway providers;

(iii) Administration service providers;

(iv) Marketing service providers; and

(v) Information technology service providers, including cloud application providers.

We will not disclose your Personal Information other than in accordance with this Policy without your consent.

7.2 Offshore Transfers

We may disclose your Personal Information to third party contractors, service providers and suppliers with whom we have a business association who operate in Australia and overseas. 

While we do not otherwise actively disclose your Personal Information to overseas entities, our engagement of service providers, such as those who operate cloud services, may have international data centres and disaster recovery sites. Consequently, these providers may have access to your information offshore. We rely solely on reputable organisations for such cloud services.

8 Anonymity and Use of Pseudonyms

If you contact us with a general enquiry, we may interact with you anonymously or through the use of pseudonyms. However, you are required to provide true and accurate details when requesting the supply of goods. You agree you will provide accurate information if we require it.

9 Access to Personal Information and Corrections

We endeavour to only hold Personal Information that is accurate, complete and up-to-date. You have the right to make a request to access Personal Information which we hold about you and to request corrections of any errors in that data. To make an access or correction request, contact us using the contact details provided at the end of this Policy.

If you have an account with us, you can access some of the Personal Information that we collect about you. By logging into your account, you can update or correct certain information.

In order to protect your Personal Information, when you contact us, we may require identification from you before releasing the requested information or making the correction.

10 Additional Rights for EU Residents and Citizens

For the purposes of the GDPR, we are a ‘data controller’ of Personal Information. If you’re a citizen or resident of the European Economic Area, the following rights apply to you.

You are entitled to ask us to port your Personal Information (i.e. to transfer in a structured, commonly used and machine-readable format, to you), to erase it, or restrict its processing. You also have rights to object to some processing that is based on our legitimate interests, such as profiling that we perform for the purposes of direct marketing, and, where we have asked for your consent to process your data, to withdraw this consent.

These rights are limited in some situations – for example, where we can demonstrate that we have a legal requirement to process your Personal Information. In some instances, this means that we may retain some data even if you withdraw your consent.

Where we require your Personal Information to comply with legal or contractual obligations, then provision of such data is mandatory and if you do not provide it then we will not be able to manage our contractual relationship with you, or to meet obligations placed on us. In those cases, you must provide us with your Personal Information, otherwise the provision of requested Personal Information is optional.

If you have unresolved concerns, you also have the right to complain to data protection authorities. The relevant data protection authority will be the data protection authority in the country: 

(a) of your habitual residence;

(b) of your place of work; or

(c) in which you consider the alleged infringement has occurred.

11 Communications and Privacy Concerns

Your privacy is important to us. If you have any complaints, concerns or questions about our handling of your Personal Information, we ask that you first contact our privacy officer whose contact details are listed below. We will investigate your complaint and reply to you in writing if you provide us with contact details and request us to do so. 


12 California Online Privacy Protection Act Compliance

Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. Except as explicitly described in the policy, we will not distribute your personal information to outside parties without your consent.

As part of the California Online Privacy Protection Act, all users of our Website may make any changes to their information at any time by Signing In and going to their My Account pages.

13 Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not knowingly collect any information from anyone under 13 years of age. Our Website, products and services are all directed to people who are at least 13 years old or older.

14 Variations to this Policy

We will need to change this policy from time to time in order to make sure it stays up to date with the latest legal requirements and any changes to our privacy management practices.

When we do change the policy, we’ll make sure to notify you about such changes, where required. A copy of the latest version of this policy will always be available on this page.

This policy was last updated on June 14th, 2021

Contacting Us

If there are any questions regarding this Privacy Policy you may contact us using the information below.

+1 718 404 9440


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